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6 Steps for Building an Effective Data Team

Lucy Woods
February 20, 2025

Data teams have undergone a significant transformation in recent years. No longer confined to generating reports, these teams now play a pivotal role in shaping business strategy and driving organizational success. The shift from measuring output by report volume to focusing on tangible business impact marks a new era for data professionals. Lindsay Murphy, drawing from her experience as head of data at Hive and 14 years in the field, underscores the vital importance of aligning data team initiatives with core business objectives. This alignment is crucial for maximizing value and driving growth. This post explores the essential steps for building and managing high-performing data teams that can effectively translate data insights into tangible business outcomes.

This post is part of INNER JOIN, a live show hosted by Select Star. INNER JOIN brings together thought leaders and experts to discuss the latest trends in data governance and analytics. For more information, visit Select Star's LinkedIn page.

Table of Contents

Step 1: Assess Your Current Data Infrastructure

Before embarking on the journey to build an effective data team, it's essential to thoroughly evaluate your existing data infrastructure. This assessment involves examining your current data warehouse setup, data pipelines, BI tools, and data governance processes. Identify any gaps in your data capabilities, such as limitations in data storage, processing power, or analytics capabilities. Understanding your starting point in terms of both technology and processes allows for targeted improvements and strategic planning. This evaluation helps determine whether you need to upgrade your data warehouse, optimize your ETL processes, or invest in more advanced analytics tools to support your team's objectives.

Step 2: Prioritize High-Impact Data Projects

Identifying critical business challenges is the first step in prioritizing data initiatives. Data teams should focus on projects that offer the greatest potential value while remaining feasible within existing constraints. This approach often requires declining low-impact requests to maintain focus on strategic objectives.

  • Evaluate projects based on potential business value and feasibility
  • Balance immediate needs with long-term strategic goals
  • Learn to decline low-impact requests that drain resources
With your team’s limited time and resources, it’s critical to focus on high-impact projects that move the needle for your organization (Source: Seattle Data Guy)

Step 3: Develop a Well-Rounded Data Team

Creating a balanced data team begins with hiring analysts and data engineers. As the team grows, it's essential to blend technical expertise with business acumen. Seek candidates who possess both hard skills and soft skills, enabling them to communicate effectively with various stakeholders.

  • Start with analysts and data engineers as core team members
  • Balance technical skills with business understanding
  • Hire for both hard and soft skills to ensure well-rounded team members

Looking ahead, develop a multi-year plan for team growth that aligns with the company's evolving needs. This forward-thinking approach ensures your data team can scale effectively and continue to deliver value as the organization expands.

Step 4: Enable Your Data Team with Tools and Technologies

Equipping your data team with the right tools is crucial for success. Select appropriate components for your data stack, considering factors like scalability, integration capabilities, and automation potential. 

  • Data warehouses: Store and organize large volumes of structured data
  • Data catalogs: Centralize metadata and improve data discovery
  • Lineage tools: Track data flow and impact analysis
  • Observability platforms: Monitor data quality and detect anomalies
  • ETL/ELT tools: Automate data integration and transformation
Lindsay shares her experience as the first data hire and joining an existing team with tools.

Step 5: Measure and Communicate Data Team Impact

Defining key performance indicators (KPIs) for your data team is crucial for demonstrating value and building strong connections with business leaders. Focus on measurable, business-aligned metrics that clearly show the impact of data initiatives on organizational goals. Regular check-ins with stakeholders help align data projects with company objectives and provide opportunities to showcase the team's contributions. Proactively offer data-driven insights to demonstrate value and build trust. By consistently tracking project outcomes, quantifying business value, and fostering open communication with key leaders, data teams can effectively highlight their impact and strengthen their position within the organization.

Doug Laney models value of information, where the base of the represents potential value and the peak represents realized value (Source: Airbyte)

Step 6: Foster a Culture of Data Literacy

Promoting data-driven decision-making across the organization is key to maximizing the impact of your data team. Provide training and resources to help non-technical users understand and leverage data effectively. Empower teams with self-service analytics capabilities to democratize data access and usage.

Building a data team that delivers business impact requires careful planning, strategic hiring, and ongoing optimization. By focusing on high-value projects, fostering strong stakeholder relationships, and cultivating a data-driven culture, organizations can create data teams that drive meaningful results and contribute significantly to overall business success.

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